The KanAm Grund Group joins forces with the internationally acclaimed Barceló Hotel Group as part of a strategic partnership. This partnership brings together two organizations to unlock new investment opportunities in Western and Northern European hospitality markets, marking a significant step in its targeted hotel expansion strategy.
The joint venture will focus on acquiring core+/value-add investments in major Western and Northern European cities, targeting 4- and 5-star business and leisure hotels. Investment strategies will range from a change of operator and/or refurbishment capex actions, up to a full redevelopment strategy, including conversion from office to hotel.
Target priority markets include Germany, Austria and Switzerland, among other target markets such as France and BeNeLux, UK & Ireland, the Nordics and Italy focusing on central locations in capital cities and secondary cities. Upon completion of targeted investments, Barceló Hotel Group will assume hotel operations under long term lease agreements. This will ensure operational stability, guest satisfaction, and long-term value for stakeholders.
“This strategic partnership allows us to seize high-potential opportunities in a sector where we see future growth by leveraging our pan-European local presence for sourcing, whilst also benefiting from the operational track record of one of the most recognized names in global tourism”, said Olivier Catusse, Managing Partner and CEO at KanAm Grund Group
“At the same time our alliance will create value driving synergies for both organizations, enabling us to generate attractive returns for our investors”, comments Anthony G. Bull-Diamond, Managing Director at KanAm Grund Group.
“As a global brand in the premium hotel space, this collaboration with KanAm Grund Group allows us to extend our proven hospitality concept into Europe’s most vibrant urban centres”, said Raúl González, Chief Executive Officer EMEA at Barceló Hotel Group. “We bring to the table decades of experience in delivering innovative, high-quality guest experiences and see this partnership as a unique opportunity to unlock underutilized real estate and anticipate the trends shaping tomorrow’s travel. Together, we aim to create hotels that delight guests, reward investors, and strengthen the local communities we serve”.
About Barceló Group
Founded in 1931, Barceló Group is one of the most recognized names in global tourism, operating across two core divisions: Barceló Hotel Group and Ávoris Business Corporation. The family owned business has grown into the second-largest hotel group in Spain and the 32nd largest hotel group internationally, focused on 4- and 5-star city and resort hotels, managing over 65,200 rooms across over 300 hotels in 30 countries worldwide. In 2024, the Group achieved a turnover of EUR 6.5bn and an EBITDA of €523m.
Barceló Hotel Group manages a global portfolio across four premium brands, combining service excellence with sustainable hospitality innovation. In the travel sector, the Ávoris division delivers a comprehensive suite of vacation, business, and international travel services.
In 2023 and in 2024, Barceló Hotel Group was honored as the “World’s Best Hotel Management Company” by the prestigious World Travel Awards, underscoring its global leadership and commitment to excellence.